100 Entrepreneurs Who Changed The World
67. Nixon, Simon
“Don’t be a ‘me too’ – look for an individual idea or at least one with plenty of unique selling points. Keep overheads to the absolute minimum in the early days, work 18-hour days. Get the right team around you and if you don’t know about marketing yourself, find someone who does. Then go for it!”
Simon Nixon is a British entrepreneur who revolutionized the way people can shop for financial services. While still attending Nottingham University in the UK, Nixon founded MoneySuperMarket.com. The site is a British price comparison website that allows consumersto compare prices on a range of products, including mortgages, credit cards and loans. The success of the site was widely successful, catapulting Nixon to wealth. He subsequently launched InsureSuperMarket.Com and TravelSuperMarket.com, expanding his business into new markets. Nixon’s success has made him one of Britain’s foremost entrepreneurs.